Hammocks Santa Luzia: NCC Ecobrands home decor line
Santa Luzia company manufactures decorative and utility products with organic colored cotton certified planted through family farming in the cities of Juarez Távora and Queimadas among other communities in Paraíba.
The whole process involves about 3000 people – farmers, factory workers and artisans. Products have handcrafted details like embroidery, macramé, crochet, rechelieu, Renaissance lace and Capitone. The crafts are performed mainly by women. These artisans are organized in associations and work in their own homes located in cities all around the State of Paraíba and other northeast states of Brazil.
Santa Luzia company gives priority to the crafts made by women that also lives in the family farms where the organic colored cotton grows.Because of the seasonal characteristics of the cotton cultivation, the crafts works helps generate income all over the year to the farmers families, ensuring social and economic sustainability.
The Santa Luzia’s new collection consists of hammocks, cushions, carpets, placemats and bed covers. By Romero Sousa, the designer of NCC Ecobrands group. The official launch took place in February 2015, during the Biofach in Nuremberg, Germany.
Romero Souza joined some different craft types. During the creative process he moved to the city of São Bento (Headquarter of Santa Luzia company), experiencing the whole production process at the company:
“I felt the spirit of the region, its culture, warmth. Enjoyed the local cuisine and experienced the various stages of production in the company. From there, I made a creative mix and brought up to our northeastern culture, meaning Paraíba”(Romero Sousa, designer)
Products Santa Luzia are made of organic colored cotton in different patterns: smooth, embossed, and also striped or plaid. You can request catalog.