Trimmings in organic colored cotton in the collection capsule Natural Cotton Color
The trimmings has always been used in creative details of Natural Color Cotton clothes. But the Capsule 2016 collection brings a novelty: organic colored cotton lace nozzles made exclusively by Paraiba Fine Lace Factory S/A (Fábrica de Rendas Finas Paraíba S/A), located in Rio de Janeiro, at Vale do Paraíba (Paraíba River Valley). “The collection had two releases with excellent acceptance: at the Maison d’Exceptions in February, during the Première Vision in Paris and Expo West in California, USA, in March,” says Francisca Vieira, CEO of Natural Cotton Color.
“It all started when I traveled to Campina Grande and met the Natural Colored Cotton from Paraiba,” says Adolf Edelhoff Neto, Commercial Director of Paraíba Laces. “I was very well received at Embrapa Cotton and got to know that a stylist was doing beautiful works with Coloured Cotton”. Francisca received the director in João Pessoa, and presented the work of the Natural Cotton Color and sealed the partnership with admiration. “The Paraíba Laces has specialized machinery, is a pioneer and has become a benchmark in the industry by developing a kind of fine and sophisticated trimmings, that combines with our product,” he says.
With over 65 years in the Brazilian market and exporting to several countries, Adolf comments about the importance of meeting the Natural Color Cotton. “From the beginning of our conversations we had a very good harmony. The Paraíba Laces has a great interest to develop this work noticing the quality and wide acceptance that the organic colored cotton has, mainly abroad.” The organic colored cotton lace nozzle was developed with Francisca´s orientation , which considered in the approval the design, the commercial interest and consistency with the brand’s products. Adolf says the process involved tests at the factory. “The machines accepted very well the organic colored cotton. Since then, the Natural Cotton Color sends us the wires and we make the laces development, ” he says.
The Paraíba Laces produces trimmings that are curiously surrounded by regionalities. “The laces include ‘nozzles’ and ‘ embroidery’. We also produce lace-pass ribbon, lace sianinha, among others. There are more than 1,700 models, ” he says. The company serves various industries such as handicrafts, bed, bath and table lines, underwear and even seasonal markets and festivals (Carnival and June Parties), but recognizes fashion as the most dynamic market. “To attend with agility we have an industrial facility with capacity to produce 42,000 meters of lace per day.”
Adolf Edelhoff Neto says that all the company’s laces are 100% cotton and reveals: “The Natural Color Cotton is the only company for which we have developed laces in organic colored cotton.”
For the production of the nozzle lace, Francisca says that she send the wires to twist in São Bento, at JK Textile, in the backlands of Paraiba. The Santa Luzia Nets and Decoration, which also intends to use the trims, has a fundamental partnership with us: they take and bring the wires in their delivery vehicles and then are sent to Paraíba Laces, at Rio countryside. “According to the CEO, the partnership with Paraiba Laces must continue. The next step is to develop larges laces nozzles for the new summer collection.