Fashion Natural Color Cotton in the Business Lounge on the 19th Minas Trend
The Natural Color Cotton – NCCEcobrands presents its Collection Capsule 2016/2017 and launches a line of accessories in Belo Horizonte 04-07 October in the Business Lounge at Minas Trend.
The line created with exclusivity by Beth Paz and Camila Demori for Natural Color Cotton is composed of necklaces and bracelets made with 70% organic colored cotton obtained with electronic waste, PET bottles and goatskin. The proposal is in line with the concept of the brands innovation and sustainability producing based on organic colored cotton produced in Paraíba.
The organic colored cotton is an environmentally friendly product. The plume is born in shades ranging from beige to brown – free from additives or dyes – which reduces water consumption by 87.5% compared to production of a common shirt, industry dyed.
It is the first time the brand participates in the Minas Trend. According to Francisca Vieira, CEO of the brand, the hall has the sustainability proposal. “Most of our customers are abroad and are those that are focused on the promotion of responsible consumption. This year, however, there are several new brands in a sustainable fashion. I believe that this should attract new buyers. Let the Business Hall of Minas Trend to observe and hope to increase the demand in the domestic market for our products”, she says.
Francisca regrets the removal of collective fashion show opening at the Business Lounge. “It was a knowledge expansion space of about new talents and new products. We hope to show what we will present at the Biennale D’emergence in Paris, a week after the Minas Trend, but this will be not possible… “, she says.
The Natural Color Cotton participates in the 19th Minas Trend with support from SEBRAE and SENAI of Paraiba.