UN agency selects Natural Cotton Color for PURE London fashion fair
The brand that produces clothes and accessories with organic colored cotton from Paraíba is in the group of ten companies selected by the International Trade Center – ITC. The joint agency of the World Trade Organization – WTO and the United Nations Organization sponsors the stand to encourage the internationalization of women-led enterprises in developing countries. In addition to presenting its new collection of women’s, men’s and children’s fashion, Natural Cotton Color – NCC Ecobrands invited designers João Pimenta and Juliana Gevaerd to exhibit their own creations at the event. “These designers are developing colorful cotton pieces and should stand out in the sustainable fashion market,” says Francisca Vieira, CEO of Natural Cotton Color – NCC Ecobrands.
Organic colored cotton is already born with color and because it is not irrigated or dyeing, it generates savings of 87.5% of water in the production chain when compared to the production of a conventional cloth, chemically dyed by industry.
The partnership with these creatives is part of a strategy that has already been developed by the brand in order to give more visibility to organic colored cotton. In 2016, João Pimenta created a men’s collection for the Natural Cotton Color brand and also presented his own collection of fabrics developed in organic colored cotton at the 41st edition of São Paulo Fashion Week.
Juliana Gevaerd recently created a collection of straight-stitched knitwear made in manual loom with colored cotton yarns. “João and Juliana are thorough and do a bold and pioneering work with organic colored cotton,” she says. According to Francisca, despite all the innovation that this product presents, colored cotton, raw material certified as organic product, is still little known, even in Brazil.
“Therefore, participation in PURE London is extremely important for Natural Cotton Color. With the support of the WTO agency and the UN, we believe there will be many business opportunities”, concludes Francisca.
About booth B59: The ITC agency works to create the “business impact for the good” and is dedicated to supporting the internationalization of small and medium-sized enterprises. Its mission is inclusive development to achieve the United Nations Sustainable Development Goals. The other countries that will be part of the group that will be exhibiting at Pure London are: Kenya and Mongolia with two companies each Country, Rwanda, Ghana, Ethiopia, Uzbekistan and Turkia, all these countries with one company each.
About Pure London – PURE London and PURE Man is a fashion show featuring 700 brands of women’s, men’s, footwear, accessories and sportswear brands for British and international premium buyers. The event lasts three days and there are seminars, briefings of WGSN trends and fashion parades.