Première Vision Paris 2015 highlights Sustainability in Fashion

Premiére Vision Paris 2015 destaca Sustentabilidade na Moda

In France, the Natural Cotton Color group – NCC Ecobrands presented its fabric collection developed with organic color cotton, as well as prints, clothes and accessories to leaders in all Fashion segments.

Premiére Vision Paris 2015 destaca Sustentabilidade na Moda

The Première Vision Paris, held in September 2015, gathered from small studios to big brands (selected by curators) and showed trends for Autumn-Winter 2016/2017 getting thousands of professionals from 110 countries in search of suppliers and inspiration.


For the first time there was a master-class at the event. The chosen theme was Sustainability and Responsibility in Fashion. The guests talked about the development of values ​​in the Fashion and Textile industry through innovation and responsible production.

“Today, we are talking about the future. Because sustainability is the future”, said Carlo Capasa, president of the of the Italian National Fashion Chamber. “Fashion is an ecosystem that needs to improve its internal synergy among all sectors, from threads to the finished product, with transparency and accountability”, endorsed Caroline Rush, Head of the British Fashion Council.

Sustainability: organic fabrics and craft techniques in Cotton Natural Color booth

In its sixth participation in the Première Vision Paris, the group presented new flat fabrics, including both warm and cold weather moletton and new print designs. Craft techniques such as macramé and crochet were quite praised. “There was interest from visitors coming from Cyprus, France, Italy and Portugal. Curiosity aroused due to the raw material, cotton that is grown with color, “says Rubens Guimarães, the group’s Export Advisor.


In addition to fabrics, organic color cotton threads were also highlighted. “A Swiss textile company was interested in purchasing the threads. We passed the negotiation on to Sabine Alegria, our representative in Europe, which is already in contact with this new customer, “he says. “That’s why taking part in the Première Vision Paris is a must: it always brings new business, ensuring sustainability for the supply chain,” says the consultant.

The Natural Color Cotton Group is part of the Brazilian delegation selected by Texbrasil, export support program developed by the Brazilian Association of Textile and Garment Industry (ABIT) and the Brazilian Agency for Export and Investment Promotion (Apex-Brazil).


One Comment on “Première Vision Paris 2015 highlights Sustainability in Fashion

  1. Pingback: Brazil sustainable fashion at Maison d'Exceptions in Paris

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