It has organic colored cotton in the Lado Basic store at malls in Sao Paulo

Thanks to the partnership with Lado Basic, the sustainable fashion in organic colored cotton by Natural Cotton Color – NCC Ecobrands can already be found in two malls in São Paulo: the Cidade Jardim and JK Iguatemi.

“I found the organic colored cotton in the Salão + B, in São Paulo and was blown away. I am very proud to have had access and offer these products in stores”, says Hevelyn Rivetti, creative director and owner of the Basic Side.

Hevelyn Rivetti of the Lado Basic.

The designer Hevelyn sets the Lado Basic as cool fashion, easy to use and versatile. “We love the easy chic term. The concept of the brand makes up with women of various styles, however, is a basic with something else. We appreciate the comfort and modeling that values the silhouette. All aligned with the fashion trends. So nothing more trendy than naturally colored organic cotton without chemical dyeing “, she says.

For Francisca Vieira, CEO of Natural Cotton Color, the Basic Side is the ideal partnership because they have customers who love fashion but are also demanding and adepts of conscious consumption.

 

Hevelyn points out that the approach goes beyond products. “We want partners who think and do as us.” For her, the company should be sustainable, reputable and correct with employees, suppliers and customers, including nature. And having social involvement. “We have a project with the NGO Trawler in São Paulo, and also an inclusion program for immigrants,” she says.

In stores, the service is different. “The vendors are chosen by what they think and what they believe. We want to create for the customer a shopping experience pleasure of friendship. ” So the main question is “what is the mood that defines you?”.

Welcome to the world Lado Basic.