Natural Cotton Color parades at the first Sustainable Fashion Week in São Paulo
The fashion produced in João Pessoa-PB with organic colored cotton will occupy the catwalk, the showroom, Espaço LAB and will also be represented by Francisca Vieira, CEO and stylist of the brand, at a talk table on “Fashion and traditional knowledge.”
BEFW aims to inspire and foster the ethical and conscious fashion produced in the country. The presence of Natural Cotton Color should draw the attention of the public who still do not know the cotton that is born colored, in shades ranging from beige to brown, without the use of additives and dyes.
“Colored cotton is planted with guaranteed purchase and we pay the best price per kilo in Brazil. All the cultivation is done on non-irrigated land with a manual harvest in a family farming system in the semi-arid region of Paraíba,” explains Francisca. According to studies, the main impact on the production of colored cotton in the production chain is the saving of 87.5% of water compared to other chemically dyed cotton fabrics in the industry.
Francisca received the invitation to parade the collection launched in July at Pure London in the British capital.
At BEFW, she presents the pieces with colorful organic cotton and artisan details with Renaissance lace, fillet and crochet, and also new looks where she inserted silk and flowers dyed with dyes made from leaves, flowers and fruit peels. “In addition to presenting the prêt-à-porter collection, for the first time we are going to realize retail sales with unique pieces and promotional prices,” she says. The showroom of the brand is only on 21 and 22 November, from 11am to 9pm, at Unibes Cultural, venue of the event.
In addition to the parades, BEFW includes lectures and workshops to attend the demand for a fashion market engaged in conscious consumption linked to respect for workers and the environment. “Several professionals are mobilized for the cause, forming a chain and believing in the importance of this meeting” says Fernanda Simon, co-idealizer of the event and national coordinator of Fashion Revolution Brazil.
Several partnerships were established to carry out the BEFW. The Espaço Lab, for example, will be held with FIS – Integrated Training in Sustainability of Fundação Getúlio Vargas FGV / CES and with the Moda Limpa platform. It will bring together suppliers, prototypes and innovations from the fashion industry, highlighting the importance of technology and process management linked to sustainability.
Another attraction is the New Designers Show, developed by the educational team of Fashion Revolution in partnership with BEFW, which will bring together students and recent graduates from different regions of the country. The event is free and open to the public. Entrance to parades is limited to guests.
Brazil Eco Fashion Week – November 21 to 24, 2017
Location: UNIBES CULTURAL, Rua Oscar Freire 2500, São Paulo, SP
Natural Cotton Color – Parade on November 23 at 8pm
Showroom: on the 22nd and 23rd, from 11am to 9pm.
Lab space: days 22 and 23, from 11 to 21 hours.
Round table: day 24 at 10 o’clock.