Première Vision Paris gathered more than 23,000 professionals from the global fashion industry

Historically held in September, this year Première Vision Paris anticipated its edition by two months and presented the exhibition from July 5th to 7th at Paris Nord Villepinte, and from July 4th to 8th in digital format. The calendar change was approved by the market. According to the organization, there was a 37% increase in attendance compared to the September 2021 edition and 10% in February 2022. The event with more than 1,200 exhibitors received 23,377 professionals from the global fashion industry.

Natural Cotton Color participated in Smart Creation, a salon dedicated to innovation and sustainability. “This area is clearly the most visited at the fair, attracting people interested in products that solve the impact of the fashion industry on the environment”, explains Francisca Vieira, the company’s CEO. In this edition, she met in Paris with a company from the Netherlands interested in selling colorful organic cotton fabrics from Paraíba produced in partnership with the knitting industry Unitêxtil de João Pessoa – PB.

 

High demand for eco-responsible products

According to a recent survey by Premiere Vision Paris, 90.5% of consumers intend to change the way they buy clothes in the coming years to better integrate ecological responsibility criteria. To meet and understand this new demand, in addition to the Smart Creation salon, there are related events such as the Eco-Innovation Forum, the Trend Tasting Eco-Innovation with conferences dedicated to the challenges of fashion, in addition to the Eco-Entrance educational space.

Elis Janoville, a partner of Natural Cotton Color through Panapaná, in Paris, attended to clients at the Smart Creation salon stand. She points out that the salon is the ideal space to present innovative fabrics such as green and brown colored cotton Denim (made with cotton that is born with the color, without dyeing), jacquard fabric made of colored cotton and silk, and the fabrics that are worked with handicrafts produced by the company.

“Clients at the Smart Creation salon are very open to the news from Natural Cotton Color and need alternatives, which is why we were praised”, says Elis.

In this edition, attention was drawn to the artisanal technique of the labyrinth of Paraíba (embroidered fabrics developed in a productive arrangement in partnership with the City of Ingá are offered by the meter) and the fabric of sheep's wool with colored cotton, the result of a collaboration with Dona Rufina, sustainable fashion brand from the south of the country. Elis comments that the handmade work is especially relevant for the French market that values the preservation of culture. “Here, craft is seen as art,” she says.

Première Vision signals overcoming global challenges

During the event in Paris there were railroad strikes and air delays. In addition to the still latent health crisis and the war in Ukraine, there was an increase in the public around a new calendar. This reflects the fashion industry's solid confidence in the Première Vision Paris show. “We are pleased to respond to market demand with a new schedule that has been brought forward by two months. The creativity of our offer, the energy of our visitors, the return from distant markets, the challenge of eco-responsibility and the success of the new services are strong and encouraging signs that we are able to sustain our activity despite the current context”, declared Gilles Lasbordes, Director General of Premiere Vision Paris.

Natural Cotton Color participates in Première Vision Paris with the support of the Brazilian Textile Industry Association (ABIT) through the Brazilian Textile and Fashion Industry Internationalization Program (TexBrasil).