Natural Cotton Color participates of the Green Nation Fest from

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Natural Cotton Color – NCC Ecobrands participates of the third edition of the Green Nation Fest from November 24 to 27 at Museu do Amanhã and at Píer Mauá, in Rio de Janeiro. Among the themes of the event there is the environmental preservation, water scarcity in the world, recycling and climate change. The program includes workshops and Multimedia Festival and International Film Festival.

Francisca Vieira, CEO of Natural Cotton Color says that it is important to participate in this event on sustainability, especially to help disseminate information and awareness of the importance of colored cotton wich is born with color without the use of additives or dyes.

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Color cotton reduces environmental impact: it generates savings of 87.5% of water if compared our

“One of the greatest environmental impacts of fashion is the water consumption. The colored cotton generates savings of 87.5% of water comparing the production of our T-shirt and the common cotton dyed by the industry”, says Francisca.

Natural Cotton Color exhibits a collection of looks and collaborates on the decoration of the event with the supply of various colored plumes in partnership with the Brazilian Company of Agriculture (Embrapa-PB) – institution that developed the research and improvement of the colorful cotton seed. From Paraíba also participated of the Green Nation Fest the Industrial Textile Union – Unitêxtil – with supply of colored cotton yarns and also of Santa Luzia Redes e Decoração that gains prominence for its brand with the exhibition of hammocks.

Museu do Amanhã no Rio de Janeiro. Foto Tomaz Silva / Agência Brasil. CC

Museu do Amanhã at Rio de Janeiro. Photo: Tomaz Silva / Agência Brasil. CC

Idealized by Marcos Didonet, the Green Nation Fest was created in 2012. The goal is to raise awareness among people, companies and organizations about the importance of sustainability in a fun and interactive way. For Didonet, entertainment is an excellent tool to impact people on environmental issues. “The intention is to mobilize more for the sensation than for the information”.

To register and participate for free, sign up at here.

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