Cotton T-shirt has history. Did you know?

Hard to believe that by the beginning of last century, the T-shirt – essential item in any wardrobe – was denied as a “underwear “. In Europe, in those times not so remote, it only went down looking and unglamorous when used to work . According to History fashion Professor , Miti Shitara in the XVI century the shirt was noted when Michelangelo carved the Dying Slave (a man wearing a tank top). And yet, it did not impact at all the mode of dress at the time.

O escravo moribundo, de Michelangelo.

The Dying Slave, carved in 1516 by Michelangelo, wears a shirt.

Only after the 1st War the custom of wearing shirts began – It has emerged in the United States after Army and Navy soldiers watched other European soldiers wearing the accessory under their uniforms and, of course, they joined. And the shirt was named T-shirt. However, it was thanks to Hollywood that the T-shirt became an icon a decade later. In 1951, Marlon Brando appeared wearing one in the movie “A Streetcar Named Desire” Then James Dean came with shirt on the big screen in “Rebel Without a Cause”. So the shirt is no longer garment and turned style – synonymous of rebellion.

Marlon Brando

Marlon Brando: the shirt entered on the cinema and turned fever.

In the 60’s, the use of T-shirt as an expression has been strengthened. Vietnam War himself the youngsters  used the piece to challenge and pass messages, most of peace. And the women also joined the use. In the 70’s, the shirt was reaffirmed as a means – carrying phrases, symbols and marks. A decade later, in the 80’s (at the height of Yuppie movement) money and power have contaminated the shirts that began carrying designer names. After mass, in 90 years, he lost his shirt conceptual strength and became part of the basic clothing. Already from the years 2000 (the beginning of the XXI century) the word order is customization of “custom ” customized or tailored . Reinvent it, making your way to highlight and reflect your personality. Shirt is lifestyle and also a way of seeing the world.

Camiseta de algodão colorido orgânico. Moda com pegada ecológica.

The T-shirts produced by the Natural Cotton Cotton – NCC Ecobrands are made of colored organic cotton. They do not cause damage to the environment. The production process generates 87.5 % water savings – compared to the production chain of a dyed cotton shirt, by these way, wear ecological shirt is also synonymous with conscious consumption.

Font Crescer.


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