Natural Cotton Color launches new collection in Germany and the USA
Natural Cotton Color – NCC Ecobrands has prepared the new Capsule collection for sequencing on two continents. From July 28 to 30 will be at INNATEX in Frankfurt, Germany, and from 13 to 15 August at Project Womens in Las Vegas, USA.
The collection is composed of 27 looks developed with the technique of tailoring.
They are dresses, trousers and blouses created based on organic colored cotton from Paraíba, Northeastern region of Brazil and insertion of details in Renaissance rents and fillet lace. The collection also features pieces composed with a new environmentally friendly fabric.
Francisca Vieira, CEO of Natural Cotton Color explains the novelty. “Before we only had mesh and ribana. Later we expanded collections with flat fabric, made in manual loom. Then we introduced knit and sweats. Recently the Jacquard came with 70% organic colored cotton and 30% biodegradable polyamide. “
With the new option of fabric, the brand has new perspectives of sustainable fashion to continue its presence in the international market. Innovatively, polyamide – which took decades to decompose – can now be absorbed into the environment in four years, just three years longer than organic colored cotton. “Our expectation is to surprise the segment with this composition of colored cotton with polyamide, which is already generating new possibilities in the creation and production of parts without losing the direction of ecological fashion”, reinforces the CEO of Natural Cotton Color.
INNATEX, Frankfurt, Alemanha
The launch of the Capsule collection will be in Germany, during INNATEX – the largest textile fair of natural and sustainable products in fashion, decoration and toys, and the only one that offers information on product certification.
To exhibit at the event, companies are evaluated throughout the production chain – which includes ecological factors and social aspects.
Organized by the International Association of the Natural Textile Industry, INNATEX is held in Messecenter Rhein-Main. The exhibition occupies an area of 10 thousand meters, separated in two levels, near Frankfurt airport. The location attracts visitors also from outside Germany – a reference country in the consumption of sustainable and ecological products.
INNATEX has already surpassed the fair concept: it is a professional communication platform for the entire green fashion industry. “Among all the events we participate, this fair is very important because it attracts clients totally focused on sustainable fashion,” celebrates Francisca.
Project Women in Los Angeles – USA
Organized by UBM Fashion, Project Womens brings together leading brands and fashion retailers with apparel, footwear and accessories at the Convention Center Mandala Bay with more than 80 thousand square meters.
PROJECT WOMEN fashion fair, Natural Cotton Color will be in the Oásis space, a prestigious show of emerging and outstanding brands highlighting sustainable fashion under the Conscious Collections label, a presentation of sustainable and cause-oriented brands.
Natural Cotton Color will be in the stand in partnership with the brands Juliana Gevaerd_Bio and Tita Co.
Natural Cotton Color exhibits at the INNATEX fair and at the Project Womens fair with support from the Brazilian Agency for the Promotion of Exports and Investments (Apex-Brasil) via TexBrasil program – managed by the Brazilian Textile Industry Association – ABIT.